Straight Business has arrived!

If you're curious about what "No spin. Just business." means, read on...

I just launched Straight Business. Most business coverage is corporate PR dressed up as journalism.

Straight Business is different. I write about how companies actually work—not what their PR teams want you to think.

I’ve been in the room when executives debate on how to hit their quarterly targets, whether to sell the vision or the live product. I understand the pressure—and the cost of crossing that line.

I call it straight. If a company screws up, I’ll say so. If they get it right, I’ll explain why.

A Little About Me

I’m Christine Alemany, a serial entrepreneur who has worked across startups and Fortune 100 companies. I started as a coder during the dot-com bubble, eventually joining the C-suite and boardrooms.

I’ve been in the room when executives make decisions. I’ve watched companies build value and destroy it.

Now I’m writing a book on trust as a competitive advantage, interviewing CEOs about how they build credibility when everyone’s learned to spot BS.

Straight Business is where I share what I’m learning.

What You’ll Get

You’ll get executive insights and analyses of when businesses get it right—and when they get it wrong. CEO insights. Strategic analysis. Corporate scandals. No spin.

Published once a week, sometimes twice if something major breaks. Every post is worth your time, or I don’t send it.

Currently free. May add paid tier later for deeper analysis and CEO interview transcripts.

Get In Touch

Reply to any email. I read everything and respond to most.

If you’re a CEO navigating the tension between bold promises and honest timelines, I’d like to hear your story.